Winny

2024

Corporate & marketing
Director: Fernando Osorio Producer: Andres Navia Producer assistant: MARIANA MEDINA Director of Photography: Carlos Hernandez Camera Operator: MARIANA MEDINA & Carlos Hernandez Editor: MARIANA MEDINA

Mariana Medina Hoyos Mariana Medina Hoyos Mariana Medina Hoyos Mariana Medina Hoyos

Gallery

I had the privilege of working on the Winny YouTube Campaign, a project aimed at bringing the Winny diaper brand closer to its community. Owned by Tecnoquimicas, Winny sought to connect with parents by providing valuable and informative content. To achieve this, we developed a strategy consisting of three sections: "Una mamá como tu" (A mom like you), "Winny responde" (Answers by Winny), and "Cuidado sin mitos" (Care without myths). Each section featured a series of videos addressing common questions and concerns related to maternity and baby care. From diaper sizes and changing techniques to breastfeeding and baby sleep patterns, the campaign aimed to educate and support parents in their journey. My role in the project involved contributing to the preproduction, brainstorming, and production design phases. I also took on the responsibility of editing all the videos and served as a camera operator during one day of the shoot. It was a rewarding experience to be part of a project that not only promoted a brand but also provided valuable information to a community of parents.

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