I had the privilege of working on 2 TV commercials for FEDEPAPA, an association dedicated to promoting the potato industry in Colombia. These commercials were aimed at raising awareness about the nutritional value and versatility of potatoes, as well as promoting consumption. In this project, I was involved in various aspects of production, including preproduction, logistics, filming, and editing. Working closely with the creative team, I contributed to developing concepts that effectively conveyed the messages FEDEPAPA wanted to communicate. We produced one commercial in 2022 and another in 2023. I worked as a 1st camera assistant in the production, ensuring that we captured compelling visuals that showcased the appeal of potatoes. Additionally, I collaborated with the main editor to create shorter versions of the commercials for social media, further expanding the reach of our campaign.